I was asked by Tribal DDB Amsterdam to design Philips' global Youtube channel. The channel contains all their TV commercials and product videos.
07.2011
Philips
The LED Lightshow
Via Tribal DDB Amsterdam
I was responsible for the design and asset production of the global LED Lightshow website. As more competition is being expected in the LED lighting market, the goal was to make Philips stand out from it's competitors with a platform that can hold various inspirational content and information. The main focus is on the 'home lightover' videos in which they transform various rooms all across the world to show what light can do.
Together with two other designers, I've worked on defining the visual language and concept for the Philips LED Lightshow website. We've made over 50 versions, this is a selection of a few concepts I've designed.
I’ve worked as the lead designer for 4 months at Tommy Hilfiger's global digital department, during that time I’ve designed many seasonal promotions and newsletters. The challenge was to create a new fresh look whilst still being on brand.
Parallel lines YouTube competition: Film it your way
Via Tribal DDB
I was responsible for the visual design of this youtube competition. It was part of a big campaign called Parallel Lines: a release of five different short films which featured the same dialogue. People were encouraged to make and share their entry via Philips YouTube channel which allowed them to interact with Philips TV functions. (The campaign has won a Silver PR Lion at Cannes)
A good night story promoting Pamper’s unbeatable dryness.
Via StrawberryFrog
I was responsible for the visual concept and design of this campaign (I haven't art-directed the animations). It’s a goodnight story where parents can discover little facts about sleep and how to get their baby to sleep up to 12 hours.
This is a design I've made for creative agency Welove, they got selected by the Creative Agency Awards to design a spread to showcase their work in their 2009 book.
Interface design for game site promoting Ola's ice cream MAX
Via Euro RSCG
In this game you are MAX the lion which is a character Ola has come up with to promote their ice cream for kids.
As MAX you have to face four challenges and defeat the Shadow Master to save MAX’s world. My role was to design the interface for this game.
05.2010
Sony Ericsson
Mobile website for the Mobile World Congress 2010
Via WeLove
Mobile version of campaign site promoting Sony Ericssons new range of mobile phones.
01.2010
Nivea
Redesigned .com and won pitch
Via Blast Radius
Together with a team of information architects and the art-director I’ve designed these pages for Nivea.com.
03.2009
Amsterdam Smart City
Amsterdam's first steps toward making its infrastructure more eco-friendly.
Via INDG
This website shows an overview of all the actions an initiatives that are being taken by inhabitants,
businesses and governments to make Amsterdam more eco-friendly. It’s goal is to inspire people to save more energy. I was responsible for the visual concept, design and illustrations.
I’ve submitted this design for a competition held by BBC Backstage, which is a developers network for the public. They stand for innovation, sharing and connectivity. I visualized this by designing an intertwining, linear logotype.
12.2008
Gall&Gall
Redesign of Holland’s leading wine and liquor store
Via Fitzroy
I was asked by creative agency Fitzroy to re-design the Gall&Gall website, following their updated visual identity.
Conceptualized, designed and developed in just 3 weeks, with over 280 images which all had to be retouched; this project proved to be a big challenge. The client response: 'Spot on! Over the moon'.
The london based church BCC were looking for a modern design and concept. They do not see the website as a ‘sales tool’ to attract Christians to come to church. But rather as a shop window and information portal for their community.
I was responsible for designing a new logo and website; it had to be modern and not feel dusty and aged: the stereotype of the antique industry. You navigate through the site by collapsing and expanding panels.
This was a competition where agencies could send in mobile applications of any type. The grand prize was to get included in Sony Ericsson’s upcoming phone portfolio. I was responsible for the concept, visual design and illustrations.
09.2008
Canon
Campaign for Canon’s semi-professional DSLR camera: The EOS 40D.
Via MediaCatalyst
To gain access to the site you have to prove you can handle the camera by answering a series of questions. Exceptionally, the creative concept of the website drove the print element of this campaign. I was responsible for the visual concept and design, and gave direction to the animators + copywriter.
Why make a website out of a printer if you can use the printer to make the website?
Via MediaCatalyst
The site was created from paper cut-outs and folded models, all printed out by the very machine being advertised. Through Stop-motion animation, these imaginative scenes were brought to life. I was responsible for the layout and design of the explore section
Increasing awareness & interest in Sony Ericsson's in-car accessories
Via MediaCatalyst
Two interactive journeys, whereby users can experience the product benefits in context. I was responsible for the concept, visual design and client presentations. Also managed and directed a team of 4 animators and developers.
Yamaha asked us to design a online digital world, where they could reveal their new 2010 models. On the left you can see a couple of visuals i’ve designed for the storyboard. Though Yamaha was very
enthusiastic about the designs, we didnt get to develop the website in the end.
